Here are some of what the attendees say about the Strategic Selling® program.


“The workshop was the best thing that has happened to my sales career in years. I want more!”
– Manager, Equipment manufacturing


“I took Strategic Selling over 20 yrs ago and I’m glad to see that it hasn’t changed which is a good indicator of a quality solution. Thanks!”
– Sales representative – Business Services


“I am not in an active sales role. My position is to manage the business behind the sales team; establish pricing, leadtimes, evaluate agreements we may want to enter…While it was difficult to provide current situations as I am not directly interfacing with the customer, I do feel that I can use the tools taught in this class to help me qualify opportunities that our sales team brings to my desk. Thanks for an excellent class.”
– Sales manager – Aerospace and electronics solutions


“This was the most effective sales training that I have participated in my career. I have taken trainings from some of your competitors and this was by far the most effective and truly the most actionable process. I look forward to my team’s full integration of this process into their business planning.”
– Director of Sales and Marketing, Insurance


“Strategic Selling┬« provides a detailed roadmap to completely analyze and plan your strategy.”
– Manager, Pharmaceutical Markets – Consumer products


“Having been through what seems like a thousand programs on selling, I was apprehensive about attending this one. It turned out to be what is probably the most useful course I’ve ever taken. It may be applied to all levels of experience in selling.”
– Account Representative, Medical Products/Diagnostics


“Using actual sales situations really bring the lessons home. Developing Blue Sheets with a group sheds a lot of light by providing alternative perspectives.”
Field Marketing Manager, Food manufacturing


“This course was excellent! It was the first course I ever attended where we actually discussed and used my selling situations as examples. This systematic approach to selling is truly a roadmap to success!”
– Business Development Account Manager, Travel and Leisure


“I found that the course content could be easily applied to my industry’s nuances and the challenges that I face. I enjoyed the interactiveness of the session and was kept engaged. Thank you!”
-Sales Manager, Pharmaceutical


“…the finest high-level training program I’ve ever seen – efficient, professional, a mini MBA in how to sell.”
– Senior Vice President, Food manufacturing